About
My Story: Sierra Baja ✿
Welcome to Sierra Baja , a brand born from the passion for art, well-being and sustainability. I am a young woman of 30 years, Mexican, graphic designer and illustrator by profession. After years in the corporate world that m 'pushed to the limits, I decided to redefine my life and follow a new path, in search of happiness and meaning.
Sierra Baja is an expression of this personal transformation and my love for nature , sports and culture . The name "Sierra Baja" embodies the contrasting beauty of my homeland, recalling both the majestic mountains (Sierra) and the ocean (Baja) that line the Mexican coast. Inspired by my Mexican roots and my love for illustration, I wanted to create a brand that celebrates balanced living and sustainability . Each Sierra Baja product is designed to combine aesthetics and respect for the environment , reflecting my values and my desire to leave a positive mark on the world.
As a graphic designer and illustrator, I have always sought to infuse beauty and meaning into my work. However, after several years in a demanding career, I felt the need to reevaluate my life and refocus on what truly matters: well-being, creativity, and nature. This realization led me to yoga, personal development, and ultimately, the ocean.
Sierra Baja draws its inspiration from my personal journey and my learning to surf . Each product I create is a reflection of my commitment to a more serene and conscious way of life. Surf bags are efficient, original, and "clean". Our handbags and accessories are made from upcycled materials , transforming fabric scraps into unique, elegant and eco-friendly pieces. By choosing Sierra Baja, you support an eco-responsible approach to fashion , while adopting a lifestyle that advocates simplicity and sustainability.
Sierra Baja 's mission is to create products that not only look beautiful, but also have a positive impact on the planet. I firmly believe that fashion can be a force for change, and I strive to prove that we can all contribute to a better world through our everyday choices.
Join us ✿
I invite you to explore our collection and become part of the Sierra Baja community. Together, we can make a difference, by adopting sustainable practices and living fully, with style and awareness. Whether you are a surf enthusiast, an ocean and nature enthusiast, or simply someone looking to live more consciously, Sierra Baja is here to accompany you on this journey.
Thank you for supporting our vision and being part of this beautiful adventure.
With love and gratitude,
Oriane
Creator of Sierra Baja